9/2/2023 0 Comments Palette only on spotifyThat said, a communication strategy is key to enabling your audiences to understand why change was necessary. When rebranding, you should have a reason for it - a change in product, service or position, recent acquisition, or maybe you need to stay fresh or resuscitate your brand to the 21st century. One search on Twitter will show you that, with an abundance of confusion, anger, and threats to abandon the service altogether or jump ship to the newly released Apple Music app. What did they do wrong? They alienated their truest of brand advocates from the process. The way Spotify released this change to the public is a common mistake we’ve seen too many times here at The Starr Conspiracy, and it’s that they (seemingly) failed to execute an inside-out strategy when launching the new brand. Tobias van Schneider, lead designer at Spotify, wrote, “It’s not so much a discussion of the right or wrong color, it’s simply about change or no change.” In subsequent interviews and statements, Spotify was the first to admit that the mistake was not the change in color or change itself, but their failure to announce the change. So they decided to update their color palette. I discovered this by simply logging in to my computer one day and noticing not everything was quite the way that it was. As a user of the popular music streaming service Spotify, I learned that they had decided to revamp their color palette to a different shade of green.
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